# Buyer Intent on LLMs & Funnel Stages | Citedintel Docs > Why funnel stages are the unit of GEO strategy, which money pages win discovery, comparison and switching prompts, and how to fix the stage that leaks revenue. Source: https://www.citedintel.com/docs/buyer-intent-and-funnel-stages By Cited (citedintel.com) — the generative engine optimization (GEO) platform. --- [Docs home](https://www.citedintel.com/docs) Getting started - [Getting started](https://www.citedintel.com/docs/getting-started) - [Projects & prompts](https://www.citedintel.com/docs/projects-and-prompts) Measurement - [Reading your metrics](https://www.citedintel.com/docs/reading-your-metrics) - [AI endorsement](https://www.citedintel.com/docs/ai-endorsement) Running the loop - [Readiness scans](https://www.citedintel.com/docs/readiness-scans) - [Content workflow](https://www.citedintel.com/docs/content-workflow) - [Buyer intent & funnel](https://www.citedintel.com/docs/buyer-intent-and-funnel-stages) - [Competitive tracking](https://www.citedintel.com/docs/competitive-tracking) Under the hood - [Evidence-grounded drafts](https://www.citedintel.com/docs/evidence-grounded-content) Account - [Plans & billing](https://www.citedintel.com/docs/plans-and-billing) Looking for strategy? 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[Open the GEO Hub](https://www.citedintel.com/generative-engine-optimization) [Getting started](https://www.citedintel.com/docs/getting-started)[Projects & prompts](https://www.citedintel.com/docs/projects-and-prompts)[Reading your metrics](https://www.citedintel.com/docs/reading-your-metrics)[AI endorsement](https://www.citedintel.com/docs/ai-endorsement)[Readiness scans](https://www.citedintel.com/docs/readiness-scans)[Content workflow](https://www.citedintel.com/docs/content-workflow)[Buyer intent & funnel](https://www.citedintel.com/docs/buyer-intent-and-funnel-stages)[Competitive tracking](https://www.citedintel.com/docs/competitive-tracking)[Evidence-grounded drafts](https://www.citedintel.com/docs/evidence-grounded-content)[Plans & billing](https://www.citedintel.com/docs/plans-and-billing) Execution 6 min read # Closing the Loop on Buyer Intent and Funnel Stages A single share of voice number hides the fact that buyers ask different questions at different moments, and each moment is won by different pages. Citedintel measures and fixes visibility per funnel stage, which is what closing the loop means in practice: find the stage that leaks revenue, ship the page that wins it, verify the answers moved. This page covers the stages, the money pages behind each, and the loop itself. On this page - [Why stages are the unit of strategy](#why-stages-matter) - [The money pages: what wins each stage](#the-money-pages) - [Closing the loop, stage by stage](#closing-the-loop) - [A worked pattern](#a-worked-pattern) ## Why stages are the unit of strategy Averages mislead. A brand can hold strong overall share of voice while being absent from every switching prompt, which means it looks visible in reports while losing the buyers closest to a decision. The stage breakdown is where the revenue story lives: - Discovery: The buyer describes a problem, no brands named. Winning here fills the top of the funnel: you become one of the two or three names the buyer carries forward. - Comparison: The buyer weighs named options. Winning here decides shortlists: the engine's framing of you against rivals is effectively a sales call you were not on. - Switching: The buyer wants out of a current product. The highest-intent, least-contested stage in most categories, because few brands publish switching content at all. ## The money pages: what wins each stage Engines answer each stage from different kinds of evidence. Mapping your content plan to stages tells you which page to build next: The pattern worth internalizing: the further down the funnel, the more the winning content costs candor. Comparison and switching pages that admit trade-offs get cited; pages that read like brochures get skipped. | Stage | The buyer asks | The pages that win it | | --- | --- | --- | | Discovery | Best way to handle X? Tools for Y? | Problem-framed guides, category explainers, use-case pages the engine can lift an answer from | | Comparison | A vs B? Alternatives to C? | Comparison pages that concede ground, transparent pricing, third-party proof in review venues | | Switching | How do I move off D? Is E worth switching to? | Migration guides, switching cost breakdowns, when-to-switch criteria | ## Closing the loop, stage by stage The loop is the same at every stage, and Citedintel runs each step of it: - Measure per stage: Every audit reports share of voice and endorsement broken down by funnel stage, so you see which moment leaks, not just that something does. - Fix the leaking stage: The Act queue ties each content item to the prompts and stage it targets. A switching leak gets a switching page, not another blog post. - Verify at the same stage: The next audits re-ask the same stage's prompts. Movement at the stage you fixed, while other stages hold, is attribution you can put in front of a CFO. ## A worked pattern The most common shape we see in B2B categories: healthy discovery presence built by years of SEO content, weak comparison endorsement, and total absence at switching. The instinct is to publish more top-of-funnel content, because that is what the team knows how to make. The stage data says the opposite: discovery is already won, and every incremental dollar belongs at comparison and switching, where the buyer is holding a credit card. Teams that reallocate this way typically see the movement first in endorsement on comparison prompts, then in share of voice at switching, because uncontested stages move fastest. That order is worth knowing in advance so nobody panics when discovery numbers stay flat: they were supposed to. Field note If you only have capacity for one page this month, check your switching prompts first. In most categories they are the least contested and the highest intent, which is the best ratio in marketing. Related docs - [Projects, competitors and prompts](https://www.citedintel.com/docs/projects-and-prompts) - [The content workflow](https://www.citedintel.com/docs/content-workflow) - [AI endorsement: mentions are not recommendations](https://www.citedintel.com/docs/ai-endorsement) [Content workflow](https://www.citedintel.com/docs/content-workflow)[Competitive tracking](https://www.citedintel.com/docs/competitive-tracking) AI Rankings · You vs competitors Live #BrandAI SOVTrend 1BBrightstack34% 2YYour brandYou27% 3NNimbusly19% 4CCorefleet11% 5VVantapoint6% Your buyers already asked AI. Reach them before your competitors [Claim Your AI Search Visibility](https://www.citedintel.com/start) [Try the interactive demo](https://www.citedintel.com/demo) Win category conversations with GEO optimized Brand Visibility