# Cited for PMMs | Positioning Intel and Sales Enablement

> Track how often ChatGPT, Perplexity, Claude and Gemini recommend you, see why the narrative moved, and export it as a board-ready report. Built for PMMs. Free audit, no credit card needed.

Source: https://www.citedintel.com/for/product-marketing
By Cited (citedintel.com) — the generative engine optimization (GEO) platform.

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# The AI share-of-voice number your board deck is missing.

Track how often ChatGPT, Perplexity, Claude and Gemini recommend you, see why the narrative moved, and export it as a board-ready report. Built for PMMs.

[Run your free audit](https://www.citedintel.com/start)

AI share of voice is the percentage of AI buying conversations that mention your brand, measured on unbranded prompts and always shown with its sample size.

Win/loss calls now include “we found them on ChatGPT.” This page is for the PMM who has to turn that anecdote into a defensible number.

Cited (citedintel.com) tracks how AI engines describe and recommend your product, diffs the narrative between runs, and exports it as a board-ready report.

## Sound familiar?

-   No defensible AI-visibility number for the business.
-   No story for why the narrative moved.
-   Competitive intel is manual screenshots.
-   Losing deals you never got to pitch, AI search shortlisted someone else.
-   Paid CAC keeps climbing while AI recommends competitors for free.
-   Buyers decide on ChatGPT before they ever reach your site, and nothing measures it.

## What you'd actually use it for

| Use case | What Cited does | Output you get |
| --- | --- | --- |
| Board-deck SOV reporting | Computes your share of voice with category benchmarks and sample sizes | Executive Brand Report, exported in one click |
| Brand narrative tracking | Diffs how AI describes your company across runs | The narrative shift, quoted, worth a slide |
| Competitive positioning evidence | Grounds a Battle Card in the pages AI actually cites | Sales enablement backed by receipts, not vibes |
| Launch-window monitoring | Re-checks your buying conversations on a set cadence | Proof the launch moved AI recommendations |

## How it plays out

A PMM at a $10M ARR DevTools company hears “I found your competitor on ChatGPT” in a win/loss call. She runs the free audit that afternoon: her brand appears in 1 of 8 buying conversations, the competitor in 6. Understand shows the competitor's migration guide is the evidence AI keeps citing. She generates the comparison page Cited (citedintel.com) says is missing and ships it that sprint. Her second run shows SOV up from 12% to 16%, and AI's description of the product now leads with the integration story. That trend line, with its sample size, becomes the slide her VP asks about every month.

## What you walk away with

### A defensible number

Share of Voice, measured on unbranded questions only, always shown with its sample size.

### The story behind the move

Brand narrative shift across audits, the kind of change a single query can never show.

### Boardroom-ready in one click

Executive Brand Report: your SOV, the gaps, the trend, ready to present.

### Benchmarks, not guesses

Your category position against every company Cited has audited, not just the ones you named.

Starter fits most PMMs: weekly SOV trend, the digest, and the report. [See pricing →](https://www.citedintel.com/pricing)

## Step by step

“A competitor came up in a deal and sales needs intel fast, and you need positioning that wins it.”

| Step | Where in Cited | What you walk away with |
| --- | --- | --- |
| 1\. Run a Competitive Snapshot on the named competitor | Competitive Snapshot | Instant AI-visibility read on them, shareable with the rep |
| 2\. Generate a Battle Card if they keep coming up | Act → Battle Card | Internal sales enablement grounded in real cited evidence |
| 3\. Check which gap affects the most buying conversations | Understand | Gaps ranked by buying conversations affected, a number, not a hunch |
| 4\. Track the fix | Action Center (Starter/Pro) | Every gap re-checked by every newer audit, not lost in a Slack thread |
| 5\. Get pinged when a competitor moves | Threat Alerts + Slack (Pro) | You find out first, not a month later |
| 6\. Export the Executive Brand Report | One click | A board-deck-ready PPTX/PDF: your SOV, the gaps, the trend, ready to present. |

[See every scenario →](https://www.citedintel.com/how-to-use-cited)

## PMM questions, answered

### 

It is the share of AI buying conversations that mention your brand. Cited measures it on unbranded prompts only, across stored real answers, and shows the sample size next to every number. Branded prompts are excluded so the metric reflects discovery, not buyers who already know you.

### 

Export the Executive Brand Report: your share of voice with its sample size, the trend since your first audit, the ranked gaps, and competitor movement. It is one click from the dashboard and formatted to present as-is.

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Cited diffs how AI describes your company between runs and quotes the shift from real answers. A single manual query can never show this: the change only becomes visible when the same buying conversations are re-asked on a fixed cadence and compared.

### 

Yes. Battle Cards are generated from the pages AI actually cites when it recommends a competitor, so sales enablement is grounded in receipts. Mid-deal, a Competitive Snapshot runs an on-demand read on any named company in seconds.

### 

Starter fits most PMMs: a weekly share-of-voice trend, the digest, and the Executive Brand Report. Move to Pro when you need continuous competitive intelligence: automatic threat alerts on tracked rivals, Competitive Snapshots, and Slack delivery.

### 

Share of search models attention from query volume. Cited measures the answer itself: what AI assistants say when a buyer asks what to buy, stored verbatim, with the cited sources behind each response. Every number carries its sample size and the real answers behind it, so it survives scrutiny in a leadership meeting.

Turn brand visibility gaps into AI recommendations. Track. Iterate. Repeat.

Most tools monitor AI visibility. Cited is brand intelligence with an execution loop: measure, evidence, diagnose, fix, win and repeat.

| What you need | Cited | Monitoring-only tools |
| --- | --- | --- |
| “Can I walk into Monday's leadership meeting with this?” | One click exports an Executive Brand Report | Dashboard views and CSV exports |
| See where buyers shortlist you out | Every missed conversation, with the reason why | A score, refreshed on schedule |
| AI share of voice leadership can trust | Benchmarked trend, evidence behind every number | A number without the answers |

[See the full comparison →](https://www.citedintel.com/compare-geo-tools)

AI Rankings · You vs competitors

Live

#BrandAI SOVTrend

1BBrightstack34%

2YYour brandYou27%

3NNimbusly19%

4CCorefleet11%

5VVantapoint6%

Your buyers already asked AI. Reach them before your competitors

[Claim Your AI Search Visibility](https://www.citedintel.com/start) [Try the interactive demo](https://www.citedintel.com/demo)

Win category conversations with GEO optimized Brand Visibility