# Cited | GEO & AEO that drives ICP Traffic for your brand

> A walkthrough of every way PMMs, growth and demand gen teams, content marketers, startups, and agencies use Cited (citedintel.com) to track AI recommendations and close the gaps competitors are winning on. Each role, as a glanceable step table.

Source: https://www.citedintel.com/how-to-use-cited
By Cited (citedintel.com) — the generative engine optimization (GEO) platform.

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# How Cited works

A 10-minute walkthrough of every way teams run Cited (citedintel.com): pick the scenario closest to your job, see the exact steps, and what each one returns.

Every scenario runs on the engines your buyers use: ChatGPT and Perplexity on Free and Starter, Claude added on Pro, and 10+ engines with Enterprise, including Google AI Overviews, Google AI Mode, Grok, Kimi and GLM. Together they cover the full generative engine optimization (GEO) and answer engine optimization (AEO) loop: measure, fix, verify.

## One workflow, four stages, on every audit

Cited isn't a dashboard you check; it's a loop that runs until AI recommends you.

01

Monitor

Track how AI engines answer your buyers' questions, framed by persona and funnel stage across your category.

02

Diagnose

Open the whitebox evidence: the full answers, the citations, and why competitors win the recommendation.

03

Execute

Agents produce the fix: briefs, drafts and technical corrections, ranked by impact, plus pitch-ready earned media targets from the pages AI actually cites.

04

Win & Iterate

The next audit proves the answer moved: share of voice, sentiment, endorsement. Win the recommendation, then run the loop again.

Win & Iterate feeds the next Monitor: the loop repeats until AI recommends you

The Cited agent roster

The six agents that run the loop above. The scenarios below show them working.

Prompt Intelligence Agent

Builds your buyer-intent prompt set from your ICP, per persona and funnel stage, and evolves it as your market moves.

Diagnosis Agent

Reads every AI answer and explains why you were skipped: content gap, off-site venue, or technical.

GEO Content and Optimization Agent

Turns each gap into a brief and an editable draft, grounded in the citations competitors win, tracked to done.

Competitive Intelligence Agent

Benchmarks your whole category, flags threats the week they happen, and briefs you on any company mid-deal.

GEO Readiness Agent

Runs 30+ SEO, GEO and AEO checks (crawler access, structured data, llms.txt) with the exact fixes.

Reporting Agent

One click to an executive report: AI share of voice, sentiment, endorsement strength, and the trend since the last fix.

## PMM scenario

“A competitor came up in a deal and sales needs intel fast, and you need positioning that wins it.”

| Step | Where in Cited | What you walk away with |
| --- | --- | --- |
| 1\. Run a Competitive Snapshot on the named competitor | Competitive Snapshot | Instant AI-visibility read on them, shareable with the rep |
| 2\. Generate a Battle Card if they keep coming up | Act → Battle Card | Internal sales enablement grounded in real cited evidence |
| 3\. Check which gap affects the most buying conversations | Understand | Gaps ranked by buying conversations affected, a number, not a hunch |
| 4\. Track the fix | Action Center (Starter/Pro) | Every gap re-checked by every newer audit, not lost in a Slack thread |
| 5\. Get pinged when a competitor moves | Threat Alerts + Slack (Pro) | You find out first, not a month later |
| 6\. Export the Executive Brand Report | One click | A board-deck-ready PPTX/PDF: your SOV, the gaps, the trend, ready to present. |

[Run your free audit](https://www.citedintel.com/start) [Full guide for your role →](https://www.citedintel.com/for/product-marketing)

## Growth & demand gen scenario

“You need to tell your VP whether AI is quietly hurting your brand's visibility, with a number, not a hunch.”

| Step | Where in Cited | What you walk away with |
| --- | --- | --- |
| 1\. Run a real audit on your domain | Onboarding → Discover | Your AI share of voice: a real number, not a guess |
| 2\. Read which evidence competitors have that you don't | Understand | The gap list, each with cited URLs and sample size |
| 3\. Generate the highest-impact missing asset | Act | An editable draft, exportable for the deck |
| 4\. Run it again next cycle | Discover (re-run) | SOV trend + whether AI's narrative about you shifted |
| 5\. Forward the weekly number to your team | Weekly SOV Digest (Starter) | A recurring, reportable metric, no manual work |
| 6\. Export the Executive Brand Report | One click | A VP-update-ready PPTX/PDF: your SOV, the gaps, the trend, ready to present. |

What the Weekly SOV Digest looks like

Your weekly AI share of voice from Cited

SOV moved +3% this week (16% → 19%). ChatGPT now cites your integration guide in 2 of 9 buying conversations. Biggest open gap: migration comparison page (affects 4 conversations).

One forwardable paragraph, every week. Nothing to build by hand.

[See Starter plans](https://www.citedintel.com/pricing) [Full guide for your role →](https://www.citedintel.com/for/growth)

## Content marketing scenario

“You need three pieces this month that actually move the needle, backed by evidence, not guesses.”

| Step | Where in Cited | What you walk away with |
| --- | --- | --- |
| 1\. Open the ranked gap list | Understand | A prioritized content plan you didn't have to research |
| 2\. Click a gap to see the actual competitor pages cited | Understand → evidence | The brief writes itself, real examples, not vibes |
| 3\. Generate the draft | Act | A half-written asset grounded in the specific gap |
| 4\. Edit, export, publish | Act → Share/Export (MD/PDF) | Content shipped, same day |
| 5\. Track the before/after | Workspace (Starter/Pro) | Proof the piece moved your AI search visibility |
| 6\. Export the Executive Brand Report | One click | A leadership-ready PPTX/PDF: your SOV, the gaps, the trend, ready to present. |

[Run your free audit](https://www.citedintel.com/start) [Full guide for your role →](https://www.citedintel.com/for/content-marketing)

## Startup scenario

“Your buyers are asking AI what to buy right now, and you have no idea whether you're in the answer.”

| Step | Where in Cited | What you walk away with |
| --- | --- | --- |
| 1\. See the product in action, no signup | Home Page → demo | Understand the product in 30 seconds |
| 2\. Audit your AI search visibility, free | Onboarding → Discover | One clear signal: your AI search visibility vs. competitors |
| 3\. See why competitors win the recommendation | Understand | The specific evidence gap you need to close |
| 4\. Publish your first fix | Act | The single highest-impact fix, drafted for your edit |
| 5\. Re-check and watch the trend | Discover (re-run) | The trend, the thing no single ChatGPT query shows |
| 6\. Export the Executive Brand Report | One click | A leadership- and partner-ready PPTX/PDF: your SOV, the gaps, the trend, ready to present. |

[Run your free audit](https://www.citedintel.com/start) [Full guide for your role →](https://www.citedintel.com/for/startups)

## Enterprise scenario

“Leadership wants one number for AI search visibility across every market, and a plan that moves it.”

| Step | Where in Cited | What you walk away with |
| --- | --- | --- |
| 1\. Scope it with the team | Engines, markets, languages, business and product lines, prompt depth | A custom scope built around how you actually sell |
| 2\. Baseline every slice | Discover, per market or product line | A comparable share-of-voice number per slice, with evidence |
| 3\. Diagnose why competitors win | Understand | Evidence-backed gaps, ranked by the buying conversations they affect |
| 4\. Route drafts through brand review | Act → export | Signal-based briefs and drafts in Markdown/PDF for your CMS workflow |
| 5\. Re-measure on your cadence | Automatic re-checks | Before/after proof for every published fix |
| 6\. Report to leadership | Executive Brand Report | SOV, gaps, trend and competitor movement in one export |

[Request a demo](https://www.citedintel.com/meet) [Full guide for your role →](https://www.citedintel.com/for/enterprise)

## Agency scenario

“Your clients are asking about AI search visibility, you want to be the agency with the answer, and the retainer that comes with it.”

| Step | Where in Cited | What you walk away with |
| --- | --- | --- |
| 1\. Run a real audit on a prospect's domain | Discover | A pitch no cold email can match: “AI recommends your competitor, not you, here's proof” |
| 2\. Add each client as its own project | Projects (Pro) | Every client tracked separately, whole team in one login |
| 3\. Generate the missing assets for clients | Act | Billable deliverables, grounded in evidence, shipped same week |
| 4\. Track SOV client by client | Discover + Workspace | Retention proof: the number moving is why they keep paying you |
| 5\. Export the client-branded report | Executive Brand Report + custom attribution | A monthly client deliverable with your name on the work |

[See Pro plans](https://www.citedintel.com/pricing) [Full guide for your role →](https://www.citedintel.com/for/agencies)

## How teams run Cited week to week

Cited is built around a simple weekly loop, and the trend line stays apple to apple because every audit re-asks the same buyer questions on schedule.

-   Read the movement in minutes: where share of voice shifted, which competitor took a conversation you used to win, and which sources the engines cited instead of you
-   Fix what costs the most: the gap analysis ranks fixes by how many buying conversations each gap costs, not by gut feel
-   Publish the missing piece: drafts are grounded in your audit evidence, target the exact questions you are absent from, and are steered away from ground your site already covers
-   See the before and after: mark a fix as published and the next audits show its effect on the exact prompts it was built to win

Teams split this naturally: a marketer owns the read and the publishing queue, content or an agency owns the drafts, and leadership gets the trend as a shareable report. None of it requires an SEO background; if you can read a ranking table and approve a draft, you can run the whole cycle in under an hour a week.

AI Rankings · You vs competitors

Live

#BrandAI SOVTrend

1BBrightstack34%

2YYour brandYou27%

3NNimbusly19%

4CCorefleet11%

5VVantapoint6%

Your buyers already asked AI. Reach them before your competitors

[Claim Your AI Search Visibility](https://www.citedintel.com/start) [Try the interactive demo](https://www.citedintel.com/demo)

Win category conversations with GEO optimized Brand Visibility