Cited vs Otterly vs Peec vs Profound
Most tools in this table stop at the score. Cited is a diagnosis engine, a content generator, a task list for the team acting on it, a notification layer that closes back into the loop, and a cross-customer category intelligence layer none of the trackers can replicate by adding a feature. Read the table that way: many rows Cited wins outright, not one clever trick the others lack.
Last updated: July 2026
Score → Fix
Every gap ships with a generated draft grounded in the competitive evidence, not a task list
2 engines, deep
ChatGPT and Claude, the two with the deepest B2B research usage, audited against your real competitors
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A boardroom-ready Executive Brand Report, plus on-demand Competitive Snapshots on any company
| Cited | Otterly | Peec AI | Profound | |
|---|---|---|---|---|
| Entry price | $0 free forever, no credit card needed. Then $59/mo Starter, $299/mo Pro | $29/mo (Lite) and $489/mo (Premium) | $95/mo and $245/mo | $99/mo and $399/mo |
| Free forever tier | Yes. See exactly where you stand, twice, before paying anything | No (trial only) | No (7-day trial only) | No (trial on some tiers only, sales-led) |
| Projects on the top self-serve tier | 3 on Pro, +3 per Scale Pack | Tier-based limits | 2 on Pro | Per-brand pricing |
| Core output | Know exactly why AI skips you, get the missing page written for you, and hear the moment anything changes | Visibility score + citations + audit briefs on existing pages | Visibility, position, and sentiment tracking, no generated assets | Visibility index + brand-framing analytics |
| “Does it understand a B2B buying committee, or just my brand name?” | Built only for B2B and B2B2C software brands: every prompt is framed the way real buyers ask (by persona and journey stage, from discovery to switching), and every output lands PMM-ready: comparison pages, battle cards, an exec report | Generic brand monitoring, strongest for SEO teams and solopreneurs; no buyer-journey or persona model | Built for mid-market marketing teams and agencies; brand-level tracking, persona depth reserved for the enterprise tier | Real enterprise depth, but sales-led and priced for it; persona-based tracking sits behind enterprise plans |
| Generates the missing asset from scratch | Yes. The fix arrives written, not as advice | No, briefs/optimizes pages you already have | No | No (higher tiers add content workflows) |
| Proactive competitive threat alerts | Yes (Pro). Know the same week a competitor overtakes you, not the quarter after | No | No | No |
| On-demand check of a specific competitor mid-deal | Yes. Walk into the next call knowing how AI talks about them | No | No | No |
| “Am I actually losing to a competitor, or just guessing?” | See the exact evidence AI cites, not a number you have to trust | A score, no explanation | A score, no explanation | A score, no explanation |
| “Which gap actually costs us deals?” | Gaps ranked by the buying conversations they cost you | No prioritization | No prioritization | No prioritization |
| “Are we behind the whole category, or just the 2 competitors I already know about?” | Benchmarked against every company Cited has audited in your category, including ones you haven't thought to check | Only the competitors you name | Only the competitors you name | Only the competitors you name |
| “Is this just us, or is everyone seeing this?” | Real cross-customer category data, not a vanity number | No cross-customer category intelligence | No cross-customer category intelligence | No cross-customer category intelligence |
| “Is anything actually getting fixed?” | Every gap lands in one ranked list and every published fix is re-checked by every newer audit, not a Slack thread | No gap-tracking workflow | No gap-tracking workflow (unlimited viewer seats, but nothing tracked to done) | No gap-tracking workflow |
| “Can I trust this number, or is it based on nothing?” | Benchmarks are measured against your real category, and Cited says “not enough data yet” when that's the honest answer | A score with no confidence indicator | A score with no confidence indicator | A score with no confidence indicator |
| “Can I walk into Monday's leadership meeting with this?” | Yes. One click exports an Executive Brand Report (PDF): your SOV, the gaps, the trend, ready to present | Dashboard views and CSV exports | Dashboard views; no boardroom deliverable | Enterprise reporting on higher tiers |
| “Will I outgrow this the moment my team grows?” | The same product from a team of one to a full team, no re-platforming later | Budget tiers scale, workflow doesn't | Built for mid-market, awkward at either extreme | Sales-assisted enterprise motion; entry tier is a limited pilot |
Cited is built to own one category: B2B and B2B2C software buying conversations. The trackers in this table monitor every kind of brand a little; Cited tracks, diagnoses and fixes how AI recommends software, deeply. Pro includes at no extra charge what the others reserve for enterprise tiers or don't offer at all: asset generation from scratch, proactive Competitive Threat Alerts, a zero-effort Business Impact Report delivered on your cadence, a Segment Leadership View, and on-demand Competitive Snapshot checks on any named competitor. And your prompt set isn't a fixed list you configure once: Cited generates it from your ICP and lets you evolve it as your market moves. It owns the fix, not just the score.
Model coverage, stated plainly
Otterly and Peec track 4 to 7 AI engines, some as paid add-ons. Cited launches on ChatGPT and Claude, the two with the deepest B2B research usage, with more planned. Cited trades engine breadth for depth: diagnosis, the generated fix, and the category benchmark, on the two engines that matter most for B2B software buying. Perplexity and Gemini coverage is on the roadmap.
In one sentence
- “Otterly tracks visibility and briefs you on pages you already have, Cited drafts the page that doesn't exist yet, ready for your edit.”
- “Peec gives you a clean score across models, Cited tells you why, then fixes it.”
- “Profound is enterprise reporting with an enterprise sales process, Cited is the same caliber of intelligence, self-serve from day one.”
- “Cited is the only one that tells you why AI skips you, writes the missing page, and turns every gap into a tracked win for your team.”
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