AI Share of Voice Is the New Buyer-Facing Category Leaderboard
A simple prompt-level score can reveal where buyers see you, where competitors win the shortlist, and why position matters.
Parth SesodiaJul 16, 2026 · 14 min read
How AI Search Is Concentrating B2B Buying Power
The same vendors keep appearing in ChatGPT, Claude, and Gemini, shrinking the shortlist before buyers ever reach your site.
Parth SesodiaJul 14, 2026 · 12 min read
GEO vs SEO: What Changes, What Stays, and What Teams Should Do
AI answers reward entity clarity, comparisons, and sourceable claims, so B2B teams need content that is easier to cite, not just rank.
Parth SesodiaJul 14, 2026 · 13 min read
What Is Generative Engine Optimization (GEO)? A Guide for B2B SaaS
GEO is how your content earns citations in ChatGPT, Claude and Gemini answers. What it is, how it differs from SEO, and where B2B SaaS teams start.
Parth SesodiaJul 10, 2026 · 6 min read
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