Cited (citedintel.com) vs Otterly
Cited plays for the conversations your pages aren't in yet: buyer-journey prompts from your ICP, whitebox evidence on every lost recommendation, agents that execute the fix, and endorsement re-measured after you publish. Otterly is a low-cost entry into AI search monitoring: a visibility score, citations, and audit briefs on pages you already have.
| Cited | Otterly | |
|---|---|---|
| Best for | Brands and agencies that want AI search owned end to end: tracked, diagnosed, fixed and re-measured in one workflow | Solo operators and lean SEO teams that want the lowest-cost visibility monitoring |
| Value for the price | Free forever: two full audits, no card. Plans from $95/mo include the full workflow: diagnosis, execution, reporting | $29/mo to $489/mo, the cheapest way to watch. Briefs cover existing pages; diagnosis depth and drafting stay manual |
| Value to the business | Owners learn whether AI sends them buyers; teams ship the fix and prove the score moved | A low-cost read on visibility for operators doing the work themselves |
| Depth by business model | Buyer-journey depth per business model (B2B SaaS, services, D2C), by persona and funnel stage | Built for SEO teams and solopreneurs; no buyer-journey or persona model |
| Can you see the actual AI answers? | Yes. Open any prompt: the full answer, who got recommended, the exact citations behind it | A score with citations |
| Live web search vs model memory | Yes, split per prompt, so you know if the fix is content, off-site or technical | Not a reported dimension |
| Who does the work? | Six agents: Prompt Intelligence, Diagnosis, GEO Content, Competitive Intelligence, GEO Readiness, Reporting | No; audit briefs on pages you already have |
| Outcomes you can report | AI share of voice, sentiment, endorsement strength in category, and the trend after each fix | Visibility score and citation tracking |
| Technical AI readiness | Built in: 30+ SEO, GEO and AEO checks, each with the exact fix | Page-level audit briefs |
| Competitor and category depth | Category-wide benchmark plus on-demand snapshots on any company, any time | The competitors you name |
| AI engines covered | ChatGPT + Perplexity from Free, Claude on Pro, 10+ engines on Enterprise including Google AI Overviews and AI Mode | Multiple engines, varies by tier |
The Cited agent roster
Six agents running your GEO and AEO optimization end to end, on every audit.
Prompt Intelligence Agent
Builds your buyer-intent prompt set from your ICP, per persona and funnel stage, and evolves it as your market moves.
Diagnosis Agent
Reads every AI answer and explains why you were skipped: content gap, off-site venue, or technical.
GEO Content Agent
Turns each gap into a brief and an editable draft, grounded in the citations competitors win, tracked to done.
Competitive Intelligence Agent
Benchmarks your whole category, flags threats the week they happen, and briefs you on any company mid-deal.
GEO Readiness Agent
Runs 30+ SEO, GEO and AEO checks (crawler access, structured data, llms.txt) with the exact fixes.
Reporting Agent
One click to an executive report: AI share of voice, sentiment, endorsement strength, and the trend since the last fix.
Where Cited is different
New conversations, not just tuned pages
Cited's GEO Content Agent drafts what doesn't exist yet: the comparison, the proof page, the answer AI keeps citing competitors for, grounded in the exact evidence gap. Otterly briefs you on optimizing what exists.
Buyer-journey depth
Cited frames every prompt the way real buyers ask, per persona and funnel stage across B2B SaaS, services and D2C, then ranks gaps by the conversations they cost.
Outcomes you can defend
Share of voice, sentiment and endorsement strength in your category, re-measured run over run, with the whitebox evidence attached, starting on a free tier that runs two full audits.
When Otterly is the right pick
Pick Otterly if you're a solo operator or a lean SEO team that wants the lowest-cost way to watch AI visibility, and page optimization briefs cover your content needs.
“Otterly watches the pages you have; Cited wins the conversations your pages aren't in yet.”
Cited (citedintel.com) is used by B2B SaaS, services and D2C brands, and the agencies that serve them, across the United States, United Kingdom, Europe, Canada, India, the UAE and Southeast Asia, including Singapore, Thailand, Malaysia and Indonesia. Wherever buyers ask AI what to buy. See AI search visibility by market
Frequently asked
Is Otterly cheaper than Cited?
Otterly's $29/mo Lite is the cheapest paid entry in the category for pure monitoring. Cited is free forever for two full audits, then $95/mo, and the plan carries the full workflow: diagnosis, execution, category benchmarks and reporting, not monitoring alone.
Do both tools generate content?
Otterly produces audit briefs for pages you already have. Cited's GEO Content Agent generates editable drafts of missing pages from scratch, grounded in the evidence gap each one closes, and every newer audit re-checks whether the gap moved.
Your buyers already asked AI. Reach them before your competitors
Win category conversations with GEO optimized Brand Visibility