Cited (citedintel.com) vs Semrush AI Toolkit
Cited is a dedicated AI search workflow: prompts generated from your ICP, whitebox evidence behind every score, agents that execute the fixes, and outcomes tracked run over run. Semrush's AI Visibility Toolkit adds prompt tracking to its SEO suite: a daily number next to keyword rankings, acted on through your own workflow.
| Cited | Semrush | |
|---|---|---|
| Best for | Brands and agencies that want AI search owned end to end: tracked, diagnosed, fixed and re-measured in one workflow | SEO teams already on Semrush that want an AI visibility number next to keyword rankings |
| Value for the price | Free forever: two full audits, no card. Plans from $95/mo include the full workflow: diagnosis, execution, reporting | $99/mo per domain, 25 tracked prompts a day. A visibility number inside the suite; acting on it is a separate workflow |
| Value to the business | Owners learn whether AI sends them buyers; teams ship the fix and prove the score moved | An AI number next to rankings; no loop from score to fix to trend |
| Depth by business model | Buyer-journey depth per business model (B2B SaaS, services, D2C), by persona and funnel stage | A keyword-first lens on AI answers; the same frame for every business type |
| Can you see the actual AI answers? | Yes. Open any prompt: the full answer, who got recommended, the exact citations behind it | Daily visibility data with citation tracking |
| Live web search vs model memory | Yes, split per prompt, so you know if the fix is content, off-site or technical | Not a reported dimension |
| Who does the work? | Six agents: Prompt Intelligence, Diagnosis, GEO Content, Competitive Intelligence, GEO Readiness, Reporting | No agents; findings feed your existing SEO workflow |
| Outcomes you can report | AI share of voice, sentiment, endorsement strength in category, and the trend after each fix | Visibility share, sentiment, competitive gap reports |
| Technical AI readiness | Built in: 30+ SEO, GEO and AEO checks, each with the exact fix | AI Search Site Audit checks crawler access |
| Competitor and category depth | Category-wide benchmark plus on-demand snapshots on any company, any time | The competitors you configure |
| AI engines covered | ChatGPT + Perplexity from Free, Claude on Pro, 10+ engines on Enterprise including Google AI Overviews and AI Mode | ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini |
The Cited agent roster
Six agents running your GEO and AEO optimization end to end, on every audit.
Prompt Intelligence Agent
Builds your buyer-intent prompt set from your ICP, per persona and funnel stage, and evolves it as your market moves.
Diagnosis Agent
Reads every AI answer and explains why you were skipped: content gap, off-site venue, or technical.
GEO Content Agent
Turns each gap into a brief and an editable draft, grounded in the citations competitors win, tracked to done.
Competitive Intelligence Agent
Benchmarks your whole category, flags threats the week they happen, and briefs you on any company mid-deal.
GEO Readiness Agent
Runs 30+ SEO, GEO and AEO checks (crawler access, structured data, llms.txt) with the exact fixes.
Reporting Agent
One click to an executive report: AI share of voice, sentiment, endorsement strength, and the trend since the last fix.
Where Cited is different
AI-search native, not a suite tab
Cited's whole loop was built for the AI conversation: what the engine said, why it said it, the fix executed, the re-measured endorsement. Semrush measures AI answers through an SEO lens.
Prompts from your ICP, not a quota
Cited's Prompt Intelligence Agent generates the set from your ICP and buyer journey, per persona and funnel stage, and evolves it as your market moves. Semrush tracks the prompts you type in, 25 a day on the base tier.
From finding to closed loop
Semrush hands the finding to your workflow. Cited is the workflow: the gap ranked, the fix produced and tracked, the result re-checked by every newer audit.
When Semrush is the right pick
Pick Semrush if your team already lives in it for classic SEO and wants an AI visibility number next to keyword rankings on the same invoice.
“Semrush counts your AI mentions inside an SEO suite; Cited monitors, diagnoses, fixes and re-measures until AI recommends you.”
Cited (citedintel.com) is used by B2B SaaS, services and D2C brands, and the agencies that serve them, across the United States, United Kingdom, Europe, Canada, India, the UAE and Southeast Asia, including Singapore, Thailand, Malaysia and Indonesia. Wherever buyers ask AI what to buy. See AI search visibility by market
Frequently asked
Does Semrush track AI search visibility?
Yes. Its AI Visibility Toolkit ($99/mo per domain) tracks 25 custom prompts daily across ChatGPT, Google AI Overviews, AI Mode, Perplexity and Gemini. It reports the number; the diagnosis, the drafting and the re-measurement stay with your team.
When is Cited the better fit than Semrush?
When AI search is the battleground, not a side metric. Cited generates buyer-journey prompts from your ICP, shows the whitebox evidence behind every lost recommendation, including the live-web-search vs model-memory split, executes the fix through its agent roster, and re-measures share of voice, sentiment and endorsement after you publish.
Your buyers already asked AI. Reach them before your competitors
Win category conversations with GEO optimized Brand Visibility